Hoopla over the new "FIVE" Ice Cream from Haagen Dazs

Haagen Dazs, purveyor of amazing ice cream, has launched the campaign for its new ice cream line, "Five". Playing into the idea, popularized by Michael Pollan, that you should only eat those processed foods for which you are able to recognize all the ingredients listed (and the shorter that list the better), this new line has a total of five ingredients for each flavor. Each flavor consists of milk, cream, eggs, sugar and one of the following: vanilla, chocolate, coffee, mint, ginger, passion fruit, or brown sugar. Hence, Haagen Dazs Five.

Well, I couldn't help but wonder what changing the ingredients did to the fat content and calorie count of each. Dubious, I assumed that all of the above would rise, and while we're at it, sugar, too!

And I was WRONG. Granted, I only looked at three flavors (I do have an internship to do complete here, people): Vanilla, Chocolate and Coffee. In each of these, the calorie count, the fat content, the saturated fat content, and the sugar content were lower than in the original version, with only one exception (coffe's sugar content was the same for both five and original).

Per 1/2 cup serving
VANILLA FIVE		VANILLA ORIGINAL
220 calories		290 calories
11g - total fat		18g- total fat
7g- saturated fat		11g- saturated fat
22g sugar		26g sugar
COFFEE FIVE		COFFEE FIVE
220 calories		270 calories
12g- total fat		18g- total fat
7g- saturated fat		11g- saturated fat
21g sugar		21g sugar
CHOCOLATE FIVE		CHOCOLATE ORIGINAL		CHOCOLATE SORBET
220 calories		270 calories		130 calories
12g- total fat		18g- total fat		0.5g- total fat
7g- saturated fat		11g- saturated fat		0g- saturated fat
20g sugar		21g sugar		20g sugar

So, that's a piece of good news....although, your best bet, as always, is the sorbet.