Tuesday, March 16, 2010

Saving the world....one lentil at a time

Sometimes, I feel like all anyone does is point out all the things that are wrong in the world but no one wants to take the time to figure out what can be done...and even if they did, how would that apply to you, the individual? What can you do?

Here's an elegant summary of the global food market and its issues, as well as a step you can take to turn the tide:

How to feed the world?


I especially like how there is no implied good vs. evil in this clip. The message allows you to be the hero, and if we're going to fix the issue of how to feed the world (and feed them WELL), it will take all of us!

(What an excellent piece of social marketing.)

The only thing that the video neglects is that if you choose lentils over beef, the benefit is twofold: the planet AND your waistline. It's a win-win! (And lentils can be delicious. Scroll down past the enticing cookies and milk photo to get to the lentil soup at Pane e Pomodoro.)

No comments:

Post a Comment